Seiden-Grieder. Zürich. Sommer-Saison. Saison-d'Ete. 1913. [Original Fashion Catalogue]

Seiden-Grieder. Zürich. Sommer-Saison. Saison-d'Ete. 1913. [Original Fashion Catalogue]
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Adolf Grieder & Cie.

Zürich. Gebr. Fretz Zürich. 1913. Original wrappers decorated in the Wiener Werkstätte style. 100 pages. Many b&w illustrations throughout. 255 x 185mm (10 x 7¼"). 0.25kg. German & French. Good; there is slight browning and shelf wear commensurate with age, the lower edge of the front wrapper has a couple of small holes and the surface is lightly worn, a couple of pages (pp. 3-6 and 101-104) have been removed, the binding is tight and the text is clean.

Seiden-Grieder in Zürich, Switzerland was one of the leading fashion houses of the early 20th century. Founded by Adolf Grieder in 1889 it was famous for its clothes and accessories made from silk and encapsulated the Wiener Werkstätte style. In 1913 the company was experiencing its hey-day and this scarce catalogue provides an original overview of the ladies fashions that were being created during this period. The art nouveau style is very evident but so too are the early influences of the art deco movement. The catalogue begins with an illustrated listing of the material available from Grieder's - silk, lace, taffeta, satin, crêpe, etc. It then illustrates the ready-to-wear garments - blouses, dresses, jackets, suits, skirts, house coats, kimonos, lingerie, wraps, hats, lace accessories and trimmings, fans, evening bags and handkerchiefs. Finally, there is a section of men's accessories including ties, cravats, collars, cuffs, and socks. The wrappers of the catalogue are illustrated with a stunning Wiener Werkstätte design.