Seiden-Grieder. Zürich. Herbst Winter 1912-13. Hiver 1912-13. [Original Fashion Catalogue]

Seiden-Grieder. Zürich. Herbst Winter 1912-13. Hiver 1912-13. [Original Fashion Catalogue]
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Adolf Grieder & Cie.

Zürich. Aschmann & Scheller Zürich. 1912. Original wrappers decorated in the Wiener Werkstätte style. 84 pages. With a 4 page order form loosely inserted. Many b&w illustrations throughout. 255 x 185mm (10 x 7¼"). 0.25kg. German & French. Very good; there is slight browning and shelf wear commensurate with age, the binding is tight and the text is clean.

Seiden-Grieder in Zürich, Switzerland was one of the leading fashion houses of the early 20th century. Founded by Adolf Grieder in 1889 it was famous for its clothes and accessories made from silk and encapsulated the Wiener Werkstätte style. In 1912 the company was experiencing its hey-day and this scarce catalogue provides an original overview of the ladies fashions that were being created during this period. The art nouveau style is very evident but so too are the early influences of the art deco movement. The catalogue begins with an illustrated listing of the material available from Grieder's - silk, lace, taffeta, satin, crêpe, etc. It then illustrates the ready-to-wear garments - dresses, jackets, coats, fur stoles and muffs, skirts, house coats, petticoats, blouses, wraps and scarves, hats, lace accessories and trimmings, fans, evening bags, handkerchiefs and lingerie Finally, there is a section of men's accessories including ties, cravats, socks and undergarments. The wrappers of the catalogue are illustrated with a stunning Wiener Werkstätte design.