New for Now. The Origin of Fashion Magazines

New for Now. The Origin of Fashion Magazines
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Georgette Koning & Els Verhaak.

Amsterdam. Rijksmuseum. 2015. First edition. English language edition. Wrappers, with obi band. 203 pages, with text printed on paper of various colours. 139 full-page colour plates. 285 x 215mm (11¼ x 8½"). 0.72kg. 9789491714665. English. Fine; as new.

Catalogue for an exhibition at the Rijksmuseum. The catalogue is artfully designed by Part of a Bigger Plan and reproduces some of the finest fashion plates from the 18th to 20th centuries.

'Fashion changes constantly, but the desire to be ‘in fashion’ is eternal. For centuries people have eagerly followed the latest fashion trends. But how did one keep up in an age without internet, fashion blogs, Pinterest and glossy fashion magazines? New for Now explores how trends were spread before Vogue and Harper’s Bazaar appeared on the shelves. From the costume book in the 16th century by way of individual, hand-coloured fashion plates to the first fashion magazine to roll off the presses in 1785: Cabinet des Modes. There was no stopping after this and one fashion magazine appeared hard on the heels of the other, reaching an absolute high point in the Gazette du Bon Ton in 1912, full of magnificent art deco illustrations.' (from the publisher's description).