New York. Horace Liveright. 1930. First edition. Signed by Rubinstein to the front free endpaper - 'Sincerely / Helena Rubinstein'. Decorated cloth-bound hardback, dust jacket. 286 pages. Portrait frontispiece and 13 hors-texte plates with b&w photographs illustrating the exercises suggested in the book. 215 x 150mm (8½ x 6"). 0.8kg. . English. Very good; the fragile dust jacket has numerous nicks and short tears along edges with a few areas of small loss and chipping at head and base of spine, wrapper is lightly soiled with evidence of some damp staining (not affecting book), spine faded, price-clipped; slight wear to boards with a few light marks, top edge dusty, binding solid; internally a very clean copy.
'Beauty is neither wholly the gift of God nor the gift of the cosmetician. An important part is always played by the desire to be lovely and the willingness to make small daily sacrifices to achieve it. If you follow the rules for your particular type or age you will keep your loveliness to the end of your days.' (foreword).
A rare book and even scarcer signed and with the dust jacket. The Art of Feminine Beauty is Rubinstein's beauty bible. In it she pours out her wealth of experience in the beauty and cosmetic industry to offer advice on everything from skin to hair, from exercise to breathing, from makeup to mirrors, from diet to plastic surgery. Chapters include 'How to Make and Keep a Beautiful Skin', 'Lovely Hands Are Important', 'A Somewhat Technical Chapter on Obesity', 'Bathing for Beauty' and 'Where Facial Surgery Enters'. The 1920s had seen an increasing democratisation of the beauty industry, the beauty culture was expanding and Rubinstein's aim was to bring her advice to every woman. Much of her wisdom, written ninety years ago, still rings true.