Paris. Polo/Ralph Lauren. No date . White card folder containing 11 black-and-white original press photographs (10 of which are almost certainly by Bruce Weber), 2 printed brochures containing black-and-white fashion photos illustrating Polo/Ralph Lauren's latest collection, 13 leaves of press release detailing the history of the Ralph Lauren brand and the opening of the new Paris store, and two photocopies of articles on Lauren in Time (September 1986) and Forbes(April 21 1986). 310 x 230mm (12¼ x 9"). 0.55kg. . English & French. Very good; light wear to two brochures, very slight yellowing to press photographs, card folder is lightly creased and has some surface wear and marks.
A 1980s press pack produced for the opening of Polo/Ralph Lauren's first major store in Europe. The store opened in 1986 on the Place de la Madeleine in Paris. The mid-1980s saw the Polo brand rise to huge heights of popularity and their flagship store in the Rhinelander Mansion, New York was opened in the same year as the Paris store.
The press photographs included in the pack show the latest Polo fashion line, with the models photographed relaxing in what looks to be the south of France. One photo is of Ralph Lauren himself, another is of a drawing of the Paris store's exterior. The fashion photographs are almost certainly by Bruce Weber. They display his trademark style of composition and portraiture and Weber has been shooting fashion campaigns for Lauren since they first met back in the mid-1970s. Several of the photographs are reproduced in the printed brochures and are mentioned in the Forbes article as being part of an 18-page ad series printed in the New York Times Magazine.