Austin Reed. Evening Wear

Austin Reed. Evening Wear
Austin Reed. Evening WearAustin Reed. Evening WearAustin Reed. Evening WearAustin Reed. Evening Wear

Cover illustration by Tom Purvis.

London. Austin Reed Ltd. N.d. [c.1930]. Stitch-bound, grey cloth boards with silver bands to front and back and a colour illustration pasted to front board. Unpaginated [24 pages]. 195 x 125mm (7 x 5"). 0.1kg. . English. Very good; slight spotting to boards, some browning at spine, faint residue of sticker glue to rear cover; internally fine.

A perfect period fashion catalogue from the 1930s, capturing the dress and the spirit of the Jazz Age. Austin Reed were one of the main suppliers of men's evening wear during the 1920s and 30s, with branches all over the country, including on RMS Aquitania. The catalogue covers everything needed by the gentleman about town, making 'the achievement of the correct tout ensemble a simple matter.' - tailoring, dress shirts, dress collars, bow ties, white waistcoats, dress socks, braces, mufflers, gloves, hats and studs. Photographs show individual pieces and how to wear them. The correct elements of Full Evening and Dinner Jacket dress are listed. The clothes themselves have useful details such as "The cuffs lie flat when writing, playing bridge or billiards, because they are cut with the opening at the side of the wrist". Tom Purvis, whose illustration of a martini-drinking gentlemen graces the front cover, was a commercial artist who designed posters for Austin Reed as well as the railways.