Paul Poiret. Illustrations by Martin, Legrand, Foujita, Sem, Cocteau, Dufy et al.
Paris. Paul Poiret Fondateur & Maison Devambez. 1928. Mustard cloth-bound hardback, with silver and black title stamped to front board. Black endpapers, glassine title-leaf, portrait of Poiret, "hommage" leaf (with manuscript presentation), 1 page introduction, 6 sub-titles leaves, 116 plates depicting advertisements (several with additional colour, 1 with gold and 1 with silver gilt), mounted on Japanese-paper tabs. 325 x 280mm (12¾ x 11"). 2.6kg. . French. Very good; slight discolouration to cloth, some rubbing and fraying to forecorners and spine ends with slight loss to cloth; slight chipping to edge of first and last blank leaves, light browning to pages.
An album of contemporary advertisements for luxury Parisian firms, collected together by the designer Paul Poiret. It illustrates work produced during the golden age of advertising, where fashion, design, art and illustration fused into an Art Deco aesthetic, characterised by graphic lines, geometric forms, stylised colour and flapper fashions. The album is divided into six sections - Monsieur & Madame[fashion], La Maison, La Table, Fantaisie, La Ville and Voyages & Sports. It features promotions for the major, luxury Parisian brands many of which are still established today. The list includes Hermes, Dunhill, Callot Soeurs, Vionnet, Lanvin, Fourrures Max, Bourjois, Van Cleef & Arpels, Elizabeth Arden, Dominique, Mumm, Galerie d'Art Contemporain, L'Escargot, Moulin Rouge, Maxim's, Mitsubishi, Canadian Pacific. Many of the great Art Deco illustrators are represented in the collection including Leon Bonnotte, Pierre Fau, Edy Legrand, Lucien Boucher, Libis, Yan B Dyl, Martin, Wursi, Foujita, Bompard, Sem, Cocteau, Dufy.
The "Hommage" leaf is partially printed and then has been completed in purple ink. It reads 'Hommage des Grandes Maisons Francaises a Monsieur Rosenfeld / Offert par Parfums Marcel Guerlain. The book was printed by the Parisian printers Maison Devambez and is a fine example of luxurious Art Deco book production. It was bound by Magnier Freres.
Poiret intended for PAN to be an annual publication but, like so many other lavish productions, it proved too expensive and unprofitable. The designer was declared bankrupt in 1929. Copies of the album were frequently broken up and the plates framed individually, making complete volumes scarce.